Witchcraft and Clickbait: A History of Story Strategy

Consumer awareness about manipulative media strategies remains confined to the term ‘clickbait’, but there’s another long-standing strategy that wastes more of a reader’s time.

This strategy raises fundamental questions about journalism training, the economics of story selection and the levels of trust consumers have in our media that the communications industry needs to leverage business outcomes.

The article originally appeared in Mumbrella. Click here to read on.